The return to in-person trade shows: Perspective from leaders of Viva Fresh

Episode 43 of Tip of the Iceberg Podcast features a conversation between The Packer's editor Tom Karst and four members of the Texas International Produce Association board of directors and Viva Fresh steering committee (Brett Erickson, Tommy Wilkins, Craig Slate, Ed Bertaud). They discuss how the organization pulled off the first in-person trade show in the produce industry in nearly a year with Viva Fresh 2021, from changes implemented for safety, to the experience of the event, to takeaways that will be used to improve future shows. In case you’re new here, the podcast name is Tip of the Iceberg because this is just a taste of our coverage of the wonderful world of fresh produce. You can check us out on ThePacker.com and ProduceMarketGuide.com and all over social media.See omnystudio.com/listener for privacy information.