Tip of the Iceberg Podcast - How to convert mushroom haters

In this episode, I talk with Adriane Rippberger, group account director from Curious Plot marketing agency, which handles The Mushroom Council’s highly successful promotional campaigns, including partnerships with celebrity chefs, Food Network and being called the “it” food in New York Times trends lists. The Blended Burger Project, or The Blend, has even converted mushroom avoiders like me. I’ve learned I love the savory flavor of mushrooms, and when they’re minced and sauteed, the spongy, slippery texture is gone — so now I am a fan of blended burgers and other innovative ideas for incorporating mushrooms into my diet. Our websites: producemarketguide.com and thepacker.com  LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide  Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker  To find our guests: The Mushroom Council website: https://www.mushroomcouncil.com/ and also https://blenditarian.com. Instagram: @MushroomCouncil https://www.instagram.com/MushroomCouncil/ Facebook: @MushroomCouncil https://www.facebook.com/MushroomCouncil Twitter: @MushroomCouncil https://twitter.com/MushroomCouncil Pinterest: @MushroomCouncil https://www.pinterest.com/MushroomCouncil/ YouTube: @Mushroom Council https://www.youtube.com/c/MushroomCouncil TikTok: @TheMushroomCouncil https://www.tiktok.com/@themushroomcouncilSee omnystudio.com/listener for privacy information.