United's Jennifer McEntire talks leafy greens traceability pilots

Episode 27 of Tip of the Iceberg Podcast features an interview with Jennifer McEntire, senior vice president of food safety and technology of the United Fresh Produce Association, about leafy greens traceability pilots conducted recently to 1) give the industry a better understanding of how traceback works when an outbreak is being investigated and 2) determine the usefulness of the Produce Traceback Template, a resource generated by the industry's Romaine Task Force. In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.