Road to Recovery (Ep 16) 20/05/21 - CUSTOMER BEHAVIOUR

‘CUSTOMER BEHAVIOUR - Getting to know the new customer’ Guests: Simon Calder, Travel journalist (simoncalder.co.uk) and Irene Roberts, Director, UK North, Market Management, Expedia (expediagroup.com)  The Tune into Tourism: Road to Recovery podcast aims to help tourism businesses in Scotland to survive  - and thrive - as we emerge from a global pandemic. We discuss new trends in customer behaviour - what they are looking for, how they are booking, and how to turn lookers into bookers. From pricing, through booking windows, to managing expectations, we talk about how you can take the opportunity this year will provide to create new loyal domestic customers who will keep coming back.    Find out more about Tune into Tourism hie.co.uk/tinto