Building a Kids Program With the Brand X Method

Building a great fitness program for kids requires a very specific approach tailored to young people—and their parents. For example, you can't scream like a drill sergeant and hope pre-teens will develop a lifelong love of movement. You also can't just promote a "super-fun program" to parents who want more than balloon and parachute games for their young ones. Remember: The parents are the actual clients, and you must solve their problems and help them accomplish their goals with your progr...