Creating Truly Irresistible Bribes for Online Marketing

You're running ads for your gym. You've honed your copy and paid the man to boost them. Still, no bites. What's the problem? It's hard to get strangers to buy into your core offering when they know nothing about you or whether your program works. That's why in addition to your regular advertising, you need lead magnets. Lead magnets are smaller—but still valuable—offerings that give people something in exchange for their contact info. They don't have to be expensive or complicated, and the...