Driven Nutrition: Consistency Brings Success in a Tough Market

There's a lot of competition in the fitness business.Gone are the days where being a great coach and offering a great product are enough to get you clients—that's the bare minimum. Every successful gym has great coaches and great products, so what makes you different? Jason Rule, founder of Driven Nutrition, is faced with the same question daily. The supplement industry is vast and competitive, with celebrity endorsements and secretive formulas and business plans that rely on deceit. But with...