Entrepreneur's Pandemic Plan: "We're Going to Make It Work"

You might be over the pandemic, but that doesn't mean the pandemic's over—just ask Ruth Cheng, owner of CrossFit PTBO in Peterborough, Ontario, which just entered its third lockdown.Each of those lockdowns set Ruth to tears as she watched the cancelations pour in. Yet despite the hardships, the gym's gross revenue grew 20 percent in 2020 compared with 2019. Here, she shares her strategies for retaining clients, increasing revenue and staying positive during one of the toughest years gym owner...