Help First: How to Make Being Generous a Business Strategy

"Help First" is the title of one of Chris Cooper's most quoted books—but what does "help first" really mean? Does this mean "help (for free) always"?In this episode, Chris shares what a meaningful approach to Help First looks like. You want to get the client to a point where they're ready to purchase your service, not just to benefit from your free advice and never sign up. Chris maps out exactly how to apply Help First in your gym business in order to benefit both your prospective client and...