High Average Revenue Per Member in a Low-Priced Market

A gym owner in Atlanta once told Chris Cooper it was impossible to sell CrossFit in his area for more than $79 a month. Why? The market was saturated, and the only way for gyms to differentiate themselves was to be cheaper than the next guy.But that strategy doesn't keep the lights on for long.Here, CrossFit South Cobb owner and Atlanta microgym-industry leader Miles Davis explains how to get out of the price war and set your gym apart while also high-value services that are good for your cli...