How to Use Other People’s Fitness Events to Make Money

Events create "sticky stories" for your clients, and they can generate revenue and improve retention. But you'll burn a lot of hours planning and running an event, and many gym owners have discovered they're actually losing money if they factor in all the time. Worse, events can also lead to burnout for you and your staff.The solution: Partner with other event organizers. A partner handles the actual event and all the work associated with it. You simply provide prizes and create training prog...