Long-Term Value: What If Every Client Spent $10,000 in Your Gym?

You've heard of ARM (average revenue per member) and LEG (length of engagement), but what do you know about LTV—lifetime value?Lifetime value is just what it sounds like: how much a client pays you over the course of their entire relationship with your business. And at Chalkline CrossFit in California, it was over $9,000 per client in October.Here's how owner Emily Cabral achieved such a high number and why LTV is an important figure to track.Links:Chalkline CrossFitGym Lead MachineTwo-Brain ...