StoryBrand: Can It Help You Acquire More Clients?

What's your 30-second elevator speech? That your gym is state of the art? That you have all the best equipment, the most qualified trainers and the smartest programming around?That's cool, but it's probably not going to get you many new clients. Customers don't want to hear you talk about yourself; they want you to talk about them. How they'll accomplish their goals and improve their lives with your product or service. It's not rocket science; all you have to do is tell a story—and make sure ...