The Exact Steps to Building a Sales Engine at Your Gym

We get it: You got into the fitness business because you want to help people, not sell snake oil. But here's the thing: You can't help people if you can't keep the lights on, and you don't have to sell snake oil to be a salesperson. In fact, good selling is all about helping. Here's Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing. Links: The Goal Review Session "Help First" The Prescriptive Model Our free done-for-yo...