The Freakout-Free Cure for Rising Ad Costs on Facebook

Last month your Facebook ads cost $10 a lead. Now they cost $50. What gives? And should you pull the plug on Facebook advertising?Not just yet. Rising ad costs are normal and to be expected, especially if you're advertising to a local market. But that doesn't mean ads are a dead end. It's all about knowing your numbers. In this episode of Two-Brain Radio, digital-marketing expert Mateo Lopez will tell you how to calculate appropriate ad spend, what to do when ad costs go up and why you don't ...