The State of the Fitness Industry Report

In the fitness industry, voices will always say, “This worked for me, and it will definitely work for everyone!” Those are the “n = 1 experts.” And maybe their ideas will work for you. But their advice carries risk:What if they’re over-reporting results?What if they’re under-reporting downside?What if their idea only worked once?What if their idea only worked in their gym?What if their idea only worked with their clients?What if their idea will stop working over time?What if they’re incentivi...