The Vocal Local: How to Create a Referral Web for Your Gym

Two-Brain founder and CEO Chris Cooper is a household name in his community of Sault Ste. Marie, Ontario, where his gym, Catalyst Fitness, is located. He’s a true authority when it comes to dominating your local market. In this episode of “Run a Profitable Gym,” host Mike Warkentin prompts Chris to reveal the strategies behind his success in making his gym the obvious choice for people in the community.Chris doesn’t mention huge ad spends and earth-shaking marketing campaigns. Instead, ...