Unlimited Offers: Is Your All-In Option Reducing Value?

The unlimited membership is often pegged as the key to building revenue and retention.But if you're rolling all your services into one package — your core offerings plus extras like nutrition coaching or speciality classes — you're actually undercutting the value of those offerings and priming clients to get bored and look elsewhere. Chris Cooper explains it all here. Links:Chalk It ProDriven NutritionGym Owners UnitedTimeline:0:59 – If clients should only pay for what they want, why does Two...