"We Don't Have Discounts": How to Keep Your Profit on Black Friday

Slashing prices for Black Friday is a mistake if you sell coaching. Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price. Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money. In this episode of "Run a Profitable Gym," Chris Cooper explains exactly what to say when people ask for discounts—use his lines word for word. He ...