What if Every Client Spent $12,000 at Your Gym?

Do you track your gym's average lifetime value (LTV)? LTV is how much a client pays you over the entire course of your business relationship.It's a marriage of two other important metrics—average revenue per member (ARM) and length of engagement (LEG)—and it's a great way to get some perspective on the health of your business.Jonathan Beckner owns Move Functional Fitness in Decatur, Georgia, and in March 2021, his gym's average LTV was just shy of $12,000. Yes, that's the correct number of ze...