Why You Absolutely Must Do Goal Reviews With Clients

You wouldn't go to the doctor and expect to have to choose your own medication and dosage, right? So why are you leaving the same decision in the hands of your fitness clients? Goal reviews are a key element of the prescriptive model of sales, but they're about more than selling. It's your responsibility as a professional coach to check in with your clients, find out what their goals are, and tell them exactly what they need to do to reach them—regardless of whether that means an upsell or no...