"Will Selling 24-Hour Access Kill My Gym?"

On the surface, selling open gym and 24/7 keycard access sounds like a great way to make some extra money. But in reality, it's more likely to cost you—now and in the future. It presents issues with liability, security and safety, all the while limiting your earning potential (no one's going to upgrade from access to personal training, but many won't hesitate to downgrade). Not convinced? Here's Coop on what happened when he tried selling access, what the top-performing gym owners have to say...