Will the CrossFit Games Actually Help Your Gym?

It's that time of year—your Facebook feed is full of athletes hoping to make the leap to elite, and once again you find yourself thinking: "The CrossFit Games are cool—but do they matter for my business?" The answer is yes—and no.Here, Coop addresses that question and provides three strategies that will help if you want to use the competitive CrossFit season to help grow your gym.Links: Intramural Open GuideGym Owners UnitedTimeline:1:50 – Who the Open is for, and how it can benefit your busi...