Episode 15 - Back to the Future with Bob Reifstahl

With Don playing the role of Marty McFly, and Bob Reifstahl the role of Doc, we go back to the future in this episode! As the founder of 2Win! Global and published author, Bob Reifstahl has been at the forefront of PreSales thinking for over 20 years. Not only a great guy, but a real pioneer in PreSales innovation. In this episode, Bob gives us a fascinating insight into his book, "The Rule of 24" and its relevance post pandemic. Would he have changed anything in the book written only a relatively short time ago to adapt to the way the world is in 2021 and beyond? We explore the ever changing technical landscape of PreSales. In this episode there are some fantastic knowledge nuggets for you and real actionable insights. Episode links: Rule of 24 Book - https://2winglobal.com/resources/books/ Bob Reiftahl LinkedIn - https://www.linkedin.com/in/bobriefstahl/ As always, please reach out with feedback and if you'd love to appear on a show, take Bob's advice and step out of your comfort zone.