BDTP. Hybrid Messaging Approach with Carolyn Beaudoin
UI Breakfast: UI/UX Design and Product Strategy - Podcast autorstwa Jane Portman - Piątki
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How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.