S13E2 - Unit economics
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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You can say ”marketing is an investment!” as many times as you like - you’ll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But... which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use ”unit economics” to make your case:
