S15E2 - Recession-proofing marketing
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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It’s pretty clear we’re headed for a downturn at this point... in many of our clients’ industries, at least. So, how should firm marketers respond and prepare? Ash and Flo discuss why changing your messages and offering is very likely a must at this point, and how you should think about cutting spending and increasing efficiency in your own function.