S20E4 *Minisode* - Segmenting markets
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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It’s still an under-utilized source of differentiation, marketing success, and firm growth: Proper market segmentation. We mean the kind where you DON’T just go after entire industries but create much more helpful sub-segments to increase your marketing’s effectiveness. And in this minisode, we explain how you can get to them by viewing your market through four simple ”lenses.”
