S25E1 - Building trust (with strangers)
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… which is a miss this episode will fix: Ash and Flo speak to “The B2B Marketer” and consultancy marketing expert Martin Williams, who has the very framework you’ll need for getting the job done: the “Pyramid of Trust:”
