S28E4 - Categorizing services
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
Kategorie:
Are you thinking about your services in the same ways your clients do? And do you use the same words they use to describe them? Well, chances are, you’re not—or not anymore. Prospects’ categories for thinking about and searching for consultancy services are ever-changing, and Source Global Research’s CEO Fiona Czerniawska explained in some detail why it pays to pay attention.
