S30E4 - Structuring know-how

unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki

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All consultancies have know-how... but not all of them have it formalized (let alone refined to a point where it might become some form or IP). If your firm is in the latter group - which steps could you take towards a more refined, compelling form of ”know-how-packaging”? We asked Curley Thirty Three’s Liam Curley for tips:

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