S31E1 - Rethinking productization
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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Yes, we’ve discussed productizing before on this podcast... but we hadn’t done so with Eisha Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire ”products.” A Highly recommended listen!
