S31E4 *Replay* Account planning
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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It’s a summer break replay y’all ... focused on a key, key topic: Strategic account management - if well executed - is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well ... Let’s just say: If your job is to market a consultancy - you can’t miss this episode!
