S32E3 - Reducing cost
unbillable hours - a podcast about better professional services marketing - Podcast autorstwa Ash, Flo - Piątki
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Stressed out by ”new biz,” RFPs, pitches and proposals? Might be your firm’s vague value proposition is at fault... Listen to Ash and Flo discussing the ”downstream” issues caused by too broad, too generic propositions, and how these lead to much-too-high pre-sales and bid management efforts and business development cost. Oh, and, stay tuned for their tips re. how to do better!
