Achtung! How to create and sustain attention - Orlando Wood, System1

I'm very pleased to be joined by one of our guests from season two, Orlando Wood. I've invited him back on because Orlando is going to be revealing some brand new research building on his seminal work of Lemon from last year about right-brained online advertising. He's got some genuinely, really powerful insights, not just advertising, but on culture in general. I wanted to find out what has changed in the last year, and what new insight does he has, particularly when it comes to advertising online.