Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass, which ultimately failed. But sandwiched in-between working for Google and Meta, Dave worked for Obama's Whitehouse for the United States Digital Service.In this episode we discuss if the US is behind the UK in terms of marketing thinkers, why marketing education is overlooked, why Google Glass failed and what the future holds in terms of the Metaverse.LinksDave's LinkedInDave's viral LinkedIn articleJon's LinkedInJon's TwitterWatch the Uncensored CMO on YouTubeTimestamps00:00 - Intro00:58 - Dave’s favourite episodes of Uncensored CMO01:50 - Elon vs Mark in a fight02:31 - US vs UK marketing03:57 - How to not be full of sh*t in marketing09:16 - Was Google Glass a failure?15:50 - Launching the Meta X Rayban Sunglasses20:28 - Explaining the metaverse24:02 - How to quantify the success of the metaverse26:29 - When will the metaverse become mainstream?30:58 - Making virtual reality more familiar32:28 - Does tech have a marketing problem?38:20 - Working for founders46:39 - Working at President Obama’s Whitehouse53:35 - Working with low budgets56:47 - Dave’s bets for 2024