Creativity, Christmas and a Cardiac Crisis - Vicki Maguire, Havas

Vicki Maguire is the Chief Creative Officer at Havas London, responsible for some of the best ads of all time. Notably Asda's Elf ad in 2022 which is the happiest ad we've ever seen at System1, and the British Heart Foundation campaign with Vinnie Jones that literally saved lives.Timestamps00:00 - Start02:41 - Vicki’s background07:32 - How Vicki got into advertising11:53 - British Heart Foundation and Vinnie Jones20:30 - The Asda Elf Ad with Will Ferrell35:39 - Taika Waititi and Michael Buble campaign46:13 - Cannes Lions judging