From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO

Today I'm joined by one of the most influential and successful CMOs on the planet, Fernando Machado, of legendary Burger King fame. He went on to work at Activision and now is CMO at NotCo.Fernando is a creative genuis, he's been awarded many, many times I've started to lose count (over 200 Cannes Lions). I wanted to catch up with Fernando and find out what makes a great creative marketer, was that "Mouldy Whopper" campaign actually worth it, and why did they sponsor a low league English football team? We also talk about what is he doing now working for a plant-based company and how AI plays a crucial role for them.LinksFollow JonFollow FernandoWatch UCMO on YouTubeTopics covered:What makes an influential CMOThe culture that leads to award winning workThe importance of influencing an organisation QUOTEThe two hidden P’s of the CMOThe importance of a shared creative ambitionWhy shared values and purposes is so importantWhat it takes to create award winning work QUOTEWhy is takes time to build up the credibility to take risksWhy huge failures are similar to most campaigns QUOTEIf your creative isn’t noticed everything else is academicWhy attracting the best creative talent means committing to bold workThe more creative work you do the more creative you are likely to getWhen you have a smaller budget you have to get more creativeSharing the results for Mouldy Whopper in public to address the criticsWhere the idea for the Mouldy Whopper came from QUOTEWhat Fernando learnt at Activision BlizzardThe power of networking in finding a perfect roleThe biggest challenge facing NotCoWhy the best creative work gets done on small budgetsHow AI is accelerating the development of plant based productsHow AI beat the Nike design departmentHow AI created the most average Pizza advertWhy the brief matters when using AI QUOTEFrom curation to creative, why AI is a tool and not a replacement of the marketing functionWhy Notco is advertising old animalsThink of a colour that doesn’t existThe one piece of advice for marketers