How to punch above your weight - David Thomas, Commercial Director, Southampton FC

I speak with the Commercial Director of Southampton FC (my boyhood club) about what it takes to run a football club, especially during the pandemic. Along with a few football discussions, we also take a dive into how the club bounced back from one of the worst defeats in PL history, why sports sponsorship needs to be turned on it's head and why Southampton are the prime example of a challenger brand.