Why every marketer should be more pirate - Sam Conniff

In this episode I'm joined by Sam Conniff, the author of Be More Pirate, creator of Uncertainty Experts and stand-up comedian. I speak to Sam about what marketers can learn from the pirates (which is a genuinely interesting look back in time), how we can deal with uncertain times and find out what his best joke is in his new hobby, stand-up comedy.To win a copy of Sam's book, you just have to guess the number of books he's sold. Send me a message on LinkedIn with your guess.What we covered: Why hot pink is the colour of a punk rebellion Creating a challenger brand pirate operation inside a large soft drink company The fear and loneliness of the challenger Why piracy inspired a book about being an entrepreneur How today is like the golden age of privacy The forward thinking nature of Piracy that are relevant today How piracy is a creative rebellion Pioneering fair pay, equal relationships, insurance scheme, democratic process How the pirate flag became the worlds first super brand How ‘surrender or die’ was a very effective strap line Protecting the pirate brand guidelines The power of shared values in victory What do you do with no money Why values based results never materialised How fear drives decision making Navigating yourself off the map The pirates that work in the Navy How the pirate code ensured strong accountability The role of advertising in a post consumer society The fantasy of the ‘business plan’ compared to lived values What are you willing to fight for? The best modern day pirates How pirates end up becoming the navy Turning land-fill firehoses into luxury items The 5 Pirate Principles also known as the 5 ‘Rrrrr’s’ The upheaval that led to becoming an expert on Uncertainty What you can learn from gang members in prison How the pandemic was predictable The truth in most situations is ‘I don’t know’ There is discovery in doubt The profound impact of increasing your uncertainty tolerance Sam shares a surprising new talent