Slingshot: Beer2B [Creativity Series #25]

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. In this episode, she shares the story of how it all started in the most unlikely of places. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) Join the journey to figure out what it takes to trust your intutiion: [http://unthinkable.fm](http://unthinkable.fm)   LINKS TO KNOW: Juliana on Twitter: [http://twitter.com/attackofthetext](http://twitter.com/attackofthetext) Jay's Twitter (best way to chat and offer feedback): [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) Jay's Snapchat (go behind-the-scenes making the show): [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)   TOPICS DISCUSSED: B2B Marketing American Craft Beer Label Design Side Projects Creativity Careers Intuition