What Makes GUSTO Exceptional? ["Exceptions" Ep.1]

Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies. Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices) My first book, Break the Wheel, arrives this fall. First to know will be the newsletter.  You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo)