Why Is WISTIA So Creative? ["Exceptions" Ep.2]

Big News: My book, Break the Wheel, is now available for pre-orders at [jayacunzo.com/book](jayacunzo.com/book)! Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies. Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices) You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo)