Packaging Design for the Web - an Interview with Luke Wroblewski

Gerry Gaffney spoke to Luke Wroblewski, Senior Principal of Product Ideation & Design at Yahoo! about what web designers can learn from the world of product packaging, about 'unpacking' as a metaphor for registration, and about embracing the fact that your content will be clipped, cut, copied and embedded.

Luke's forthcoming book is Web Form Design - Filling in the Blanks (www.rosenfeldmedia.com/books/webforms).

Luke's company is LukeW Interface Designs (www.lukew.com); his blog is Functioning Form (www.lukew.com/ff).

Luke mentions Jumpcut (www.jumpcut.com).

The design patterns mentioned are from Yahoo! (developer.yahoo.com/ypatterns), Jennifer Tidwell (designinginterfaces.com) and Martijn van Welie (www.welie.com/patterns/index.php).

Gerry mentions a previous podcast episode (uxpod.com/index.php?post_id=122094) with Ken Carroll from ChinesePod (www.chinesepod.com), who spoke about edge competencies.

We also mention CHISIG (www.chisig.org) and the VALA conference (www.vala.org.au).

And the beer Luke discovered in New Zealand is from Mac's brewery (www.thebrewerybar.co.nz/shed-22-brewing-company).

Duration: 20:54
File size: 3.54MB