Marketing and Demand Generation in B2B SaaS with Vidya Peters

Vidya Peters (@vidya_peters), Chief Marketing Officer at Marqeta, joins Erik and co-host Yasmin Razavi (@YasminRazavi), GP at Spark Capital, on this episode. They discuss:- What accounts-based marketing is and why it’s important.- How marketing works at Marqeta.- Building a demand-gen team.- Getting started with content marketing.- The importance of events.- How to measure the effectiveness of your marketing.- How marketing tactics change when working in a developer-focused company.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at www.villageglobal.vc or get in touch with us on Twitter @villageglobal.Want to get updates from us? Subscribe to get a peek inside the Village. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in Silicon Valley. www.villageglobal.vc/signup