CTO Stories: Alex Brims @ Lickd | The First Commercial Music Licensing Platform

Alex Brims is CTO at Lickd, the first commercial music licencing platform. Alex is a Development Team Leader, Coder, Software Architect, or System Admin. He has 15 years of wide ranging experience and a dedication to constantly improving his knowledge & skills. He has scaled systems to handle hundredfold increases in load, successfully modernised legacy codebases, architected and built large software systems from scratch, and built and led several highly successful teams His main interest is music and has always aimed for jobs in the music industry. Being involved in the use of technology to empower & provide services for musicians & songwriters is my key mission in his work. Lickd is a new and innovative tech startup that aims to disrupt the music licensing industry for good by creating the world’s first pre-cleared, commercial music licensing solution for online video creators. Before now, licensing music was for professionals and traditional media only. Production companies making tv shows and adverts hire a music supervisor and give them the length of the production to source and clear the music. Well, today, the whole world has a production company in their pocket and an incredibly generous commissioning editor in YouTube, Facebook, Instagram, Twitter or perhaps, in the case of a brand or an agency, your very own website. By working with major and independent labels and publishers alike, Lickd will provide a simple, mobile friendly, one-stop shop for you to search and license your favourite music directly into your video, wherever you want it to be broadcast online. During this podcast episode, Ben sits down with Alex to discuss the changing world of online streaming and how this affects the technology space, and how Lickd have developed the firs commercial music licencing platform.