Data & analytics at the Bodyshop - Mike Leverington

Mike is the Head of Data & Analytics at the Bodyshop. Mike's interest in data started when he began studying economics at A levels. It was the first time he’d seen a subject that married maths with real-world problems and issues. It was his first taste of using data to make business recommendations. Mike carried on learning economics right through to a Master’s degree. After a brief foray into investment banking, Mike went to work at a company called Game Theory. This company taught Mike the fundamentals of data analytics. After a while at Game Theory Mike moved into the retail sector to work at Debenhams. He did this to get some more hands-on data experience. He then went to the Post Office and got some first-hand experience dealing with bureaucracy and red tape. Then went to The Guardian news and media, then Aimia and now he works as the Head of Data & Analytics at The Bodyshop.