Getting your company ‘bought in’ to a data strategy - Bo Ruan

Bo Run is the Head of Data at the Alzheimer's Society. After a year leading a data department at Greenpeace, Bo returned to Alzheimer’s Society and became their first Head of Data. This decision was influenced in part by the amazing work the Society does to combat dementia. He was also drawn to the organisation as he relished the challenge of developing a data strategy in what is effectively a greenfield site. Alzheimer’s Society has yet to leverage the data it has access to up to Bo’s appointment so he was uniquely placed to roll out an effective and robust data strategy for the charity.