Leading digital change in the charity sector - Martin Campbell

“There’s a balance to strike, we don’t want to be at the expensive part of tech, the early adopters who are going to pay the price for nocking all the edges of new platforms before they’re really fit for purpose. But equally, once they do become fit for purpose we really need to make sure we don’t miss out on that. I think tech at the moment and certainly digital tech you know web communications technology has really matured to the degree that things that were really expensive to do a year or two years ago are relatively cheap now.” Martin on implementing digital change in the charity sector Martin is Chief Information Officer at World vision. An innovative and creative leader specialising in bringing charities into the digital age. Martin is always looking for big opportunities to use technology to do good. He ’s created the leading digital agency in the UK nonprofit sector, transformed the European arm of a US multinational and then created an award-winning and successful Fintech startup. World Vision. World Vision is a Christian humanitarian, development and advocacy organisation devoted to improving the lives of children, families and their communities around the world. It has nearly 40,000 staff members working in nearly 100 countries that are united through their ethos, mission and shared desire for all individuals, especially children, to overcome poverty, inequality, and injustice. Podcast. On the show, Martin explains the challenges when working with tech in the charity sector. He tells Andy about the 10 year tech lag and how charities are trying to close that gap to improve efficiency.