Predictions for the Future of Data | Will Lowe @ ENGINE

Will Lowe has over 20 years of experience in consulting organisations on customer centricity, value creation from data, data science, data regulations and marketing technology. His career began in marketing with Nestle and Diageo before joining dunnhumby where he spent 10 years helping global retailers and brands become more customer-centric and monetise their customer data. He was also the Managing Director of Callcredit’s (now TransUnion) Marketing Division, a credit bureau which is one of the UK’s largest consumer data and digital marketing businesses. Will is now the Chief Data Officer for ENGINE, leading a team of experts to help businesses transform around digital and data using our experience in data, analytics, technology, personalised communications and organisation and cultural change. During this episode, Ben sits down with Will to discuss the biggest challenges in the world of data right now and predictions for the future of data.